Domestic passenger vehicle sales for Mahindra & Mahindra reached 60,018 units in February 2026, representing a 19 percent year-on-year increase compared with 50,420 units sold in February 2025.
The Mahindra Sales Analysis February 2026 performance highlights the continued strength of the brand’s SUV-focused portfolio, which remains the primary contributor to its monthly volumes.
However, the company recorded a 5 percent decline month-on-month, with sales dropping from 63,510 units in January 2026. The trend indicates a slight cooling in demand after a strong start to the year, though overall momentum remains positive.
Mahindra finished third in the domestic passenger vehicle market, trailing only Maruti Suzuki and Tata Motors in February.
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Mahindra Sales Analysis February 2026- Breakdown
| Model | Feb 2026 | Feb 2025 | YoY Change |
|---|---|---|---|
| Scorpio | 14,665 | 13,618 | +8% |
| Thar | 11,047 | 9,248 | +19% |
| Bolero | 9,863 | 8,690 | +13% |
| XUV 7XO | 9,112 | 0 | – |
| XUV 3XO | 8,637 | 7,861 | +10% |
| XEV 9S | 3,539 | 0 | – |
| XEV 9e | 1,889 | 2,205 | -14% |
| BE 6 | 1,104 | 991 | +11% |
| XUV400 | 162 | 322 | -50% |
| XUV700 | 0 | 7,468 | -100% |
| Marazzo | 0 | 17 | -100% |
Scorpio Remains the Brand’s Best Seller
The Mahindra Scorpio N and the Scorpio Classic together continued to anchor Mahindra’s monthly volumes. With 14,665 units sold in February 2026, the Scorpio line-up retained its position as the brand’s top-selling model.
The SUV recorded an 8 percent year-on-year increase over the 13,618 units sold in February 2025. Despite this growth, sales were slightly lower compared to 15,542 units in January, indicating a 6 percent month-on-month decline.
The Scorpio’s continued popularity highlights the sustained demand for large ladder-frame SUVs in India, particularly in semi-urban and rural markets where durability and road presence remain key buying factors.
Thar’s Lifestyle Appeal Continues to Grow
The Mahindra Thar secured the second position in Mahindra’s lineup with 11,047 units sold in February 2026.
The lifestyle SUV registered a 19 percent year-on-year growth, up from 9,248 units sold in February 2025. However, the model experienced a notable 18 percent month-on-month decline, as volumes fell from 13,418 units in January 2026.
The Thar’s consistent demand reflects the growing interest in lifestyle-oriented SUVs in India. Buyers are increasingly willing to choose vehicles that offer strong off-road capability alongside everyday usability.
Bolero Continues to Deliver Strong Rural Demand
The long-running Mahindra Bolero remained the third best-selling model for the company with 9,863 units sold in February 2026.
The model posted a 13 percent year-on-year increase compared to 8,690 units in February 2025. However, it experienced a 17 percent decline month-on-month, falling from 11,841 units in January.
Despite its age, the Bolero continues to perform strongly in rural and commercial usage segments, where reliability and low maintenance costs remain critical considerations.
New Models Strengthening Mahindra’s Portfolio
Among Mahindra’s newer offerings, the Mahindra XUV 7XO recorded 9,112 units in February. The model effectively continues the legacy of the earlier Mahindra XUV700 and represents the company’s push to expand its premium SUV range.
Sales declined 10 percent compared to January, when the model registered 10,133 units.
Meanwhile, the Mahindra XUV 3XO achieved 8,637 units, reflecting a 10 percent year-on-year increase over 7,861 units sold last year. The compact SUV experienced a modest 2 percent month-on-month decline.
These figures underline Mahindra’s strategy of strengthening its presence in both the compact SUV and premium SUV segments, which are currently among the fastest-growing categories in the Indian market.
Electric Vehicle Performance Shows Mixed Trends
Mahindra’s electric vehicle portfolio delivered mixed results in February.
The Mahindra XEV 9e recorded 1,889 units, representing a 14 percent year-on-year decline from 2,205 units sold last year. Month-on-month sales were also slightly lower than January’s 1,945 units.
In contrast, the Mahindra BE 6 showed positive momentum with 1,104 units sold, reflecting an 11 percent year-on-year increase and 7 percent month-on-month growth.
The older Mahindra XUV400 saw a significant drop in demand with just 162 units sold, marking a 50 percent decline year-on-year. This suggests that newer EV models and evolving consumer expectations may be reshaping demand within the segment.
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Product Lifecycle Changes Affect Sales Numbers
Two models reported zero sales in February 2026: the Mahindra XUV700 and the Mahindra Marazzo.
The absence of sales for these vehicles likely reflects portfolio transitions and product lifecycle adjustments, as manufacturers increasingly focus on higher-demand SUV segments and newer product lines.
This trend also reflects a broader shift in the Indian market where MPVs and sedans are gradually losing ground to SUVs.
What the Data Reveals About Market Trends
Several key patterns emerge from Mahindra Sales Analysis February 2026 performance:
- SUV dominance remains central to Mahindra’s strategy. Nearly all the company’s volume comes from SUVs across different price brackets.
- Lifestyle and premium SUVs are gaining traction. Models such as the Thar and XUV series indicate a growing appetite for aspirational vehicles.
- Electric vehicle demand remains uneven. While newer EVs are gaining traction, older electric models are facing declining sales.
- Rural demand continues to support legacy models. The Bolero remains a reliable volume contributor despite its long lifecycle.
These factors highlight how Mahindra has positioned itself to capitalise on India’s ongoing shift toward SUV-dominated mobility.
Conclusion
The Mahindra Sales Analysis February 2026 figures reinforce Mahindra & Mahindra’s status as one of India’s leading SUV manufacturers. With a 19 percent year-on-year growth, the company continues to benefit from strong demand across multiple SUV segments.
While month-on-month volumes dipped slightly, the broader trend suggests sustained consumer interest in Mahindra’s portfolio, particularly its rugged and lifestyle-oriented SUVs. At the same time, evolving electric vehicle offerings and product lineup adjustments indicate that the company is gradually reshaping its strategy to align with changing market dynamics.
As the Indian passenger vehicle market continues to expand, Mahindra’s ability to balance traditional SUV strengths with new electric platforms will likely play a key role in determining its growth trajectory in the coming years.
Disclaimer: Mahindra Sales Analysis February 2026 figures mentioned are based on manufacturer-reported wholesale dispatch data for February 2026. Actual retail registrations may vary depending on dealership inventory levels, regional demand, and registration timelines.
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Raj Prajapati is a senior automobile content writer at How2Guidess.in with over 3 years of experience in auto news, vehicle launches, comparisons, and EV updates. With a background in Computer Science & Engineering, he focuses on research-based, clear, and reader-friendly automobile content.