Yamaha January 2026 Sales Analysis: Yamaha Motor India ended January 2026 in seventh position in the overall manufacturers’ sales rankings, retailing 64,299 units. Compared to 55,545 units in January 2025, this represents a year-on-year growth of 15.8 per cent and a market share of 3.34 per cent.
The numbers indicate steady expansion, but the composition of sales reveals a more nuanced shift within Yamaha’s portfolio. Scooters are driving volumes, while premium-leaning motorcycles are shaping brand identity and margins.
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RayZR at the Top: Scooter Strategy Paying Off
The Yamaha RayZR emerged as Yamaha’s best-selling model in January 2026 with 19,815 units. It recorded 30 per cent year-on-year growth and a 40 per cent month-on-month rise.
The RayZR’s performance highlights Yamaha’s continued focus on youthful, lightweight scooters with strong fuel efficiency credentials. In a market where urban mobility and practicality remain key purchase drivers, the RayZR’s positioning appears aligned with demand trends.
Scooters continue to offer scale in the 110–125cc segment, which remains one of the largest contributors to overall two-wheeler volumes in India. Yamaha’s ability to maintain double-digit growth here strengthens its base in a competitive space dominated by larger players.
FZ and MT-15: Stability and Momentum in the Motorcycle Line-up
The Yamaha FZ range followed with 12,477 units, growing 9 per cent year-on-year. While the growth rate is moderate compared to scooters, the FZ brand remains one of Yamaha’s most consistent volume generators.
Positioned as a practical yet sporty commuter, the FZ appeals to buyers seeking reliability with a mild performance edge. Its steady performance underlines Yamaha’s ability to retain customers in the 150cc street segment.
The Yamaha MT-15 recorded 11,081 units in January. While year-on-year growth stood at 4 per cent, month-on-month volumes surged by 152 per cent. Such a sharp sequential increase suggests renewed demand momentum, potentially driven by seasonal buying patterns or improved supply alignment.
The MT-15 remains a strong brand-building product. Its streetfighter styling and premium positioning allow Yamaha to command better margins compared to commuter motorcycles.
R15 and XSR 155: Internal Portfolio Realignment?
The Yamaha R15 posted 8,301 units, reflecting flat year-on-year growth. However, month-on-month sales rose by 52 per cent.
Interestingly, January also saw 4,087 units of the newly introduced Yamaha XSR 155. The neo-retro offering appears to have carved out its own space in the entry-level performance segment.
The coexistence of the R15 and XSR 155 suggests a broader diversification strategy within the 150–160cc premium bracket. While there may be some internal overlap, the two motorcycles cater to distinct buyer sensibilities—fully faired supersport versus retro roadster. Over time, Yamaha’s challenge will be to balance volumes across both without significant cannibalisation.
Aerox Gains, Fascino Declines
The Yamaha Aerox registered 2,841 units, up 61 per cent year-on-year and 176 per cent month-on-month. Positioned as a performance-oriented maxi-style scooter, the Aerox continues to attract niche urban buyers seeking higher displacement and distinct styling.
In contrast, the Yamaha Fascino recorded 5,697 units, reflecting a 31 per cent year-on-year decline. The drop suggests that competitive pressure in the conventional scooter segment may be affecting demand.
The divergence between Aerox and Fascino highlights a broader industry pattern. Premium scooters with unique positioning are gaining traction, while traditional offerings face stiff competition in a price-sensitive segment.
Yamaha January 2026 Sales Analysis Snapshot:
| Model | Jan 2026 Sales | Jan 2025 Sales | YoY Change |
|---|---|---|---|
| RayZR | 19,815 | 15,209 | +30% |
| FZ | 12,477 | 11,399 | +9% |
| MT-15 | 11,081 | 10,640 | +4% |
| R15 | 8,301 | 8,264 | 0% |
| Fascino | 5,697 | 8,261 | -31% |
| XSR 155 | 4,087 | 0 | — |
| Aerox | 2,841 | 1,770 | +61% |
What It Means for Buyers and the Industry
Yamaha January 2026 Sales Analysis performance reflects a dual-track strategy. Scooters such as the RayZR provide scale and steady growth, while products like the MT-15, R15 and XSR 155 enhance brand appeal in the premium commuter space.
For Indian buyers, this translates into wider choice within the 150–160cc segment and more differentiated scooter options. For the industry, Yamaha’s results reinforce the ongoing premiumisation trend, where aspirational entry-level performance models are gaining traction alongside mass-market scooters.
With overall growth nearing 16 per cent year-on-year, Yamaha’s trajectory appears stable. Sustaining this momentum will likely depend on maintaining scooter competitiveness while carefully managing overlap within its expanding premium motorcycle portfolio.
As 2026 progresses, Yamaha’s ability to balance volume models with high-margin offerings will be central to strengthening its position in India’s evolving two-wheeler market.
Note: Sales figures are based on manufacturer-reported wholesale data for January 2026. Monthly and yearly comparisons reflect official disclosures at the time of publishing and may be subject to revision.
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Raj Prajapati is a senior automobile content writer at How2Guidess.in with over 3 years of experience in auto news, vehicle launches, comparisons, and EV updates. With a background in Computer Science & Engineering, he focuses on research-based, clear, and reader-friendly automobile content.